CRDF Global Brand

CRDF Global creates opportunities for scientists and innovators to address global challenges. Working with the CRDF Global marketing and communications team to find the organization’s brand personality and positioning, we found the brand needed to reflect the trustworthy and dependable reputation of the organization as well as the forward thinking that lies within science and tech innovation. In choosing a unique brand color, we were inspired by the story of chemist, William Perkin, who after numerous experiments and trials inadvertently created the first cheap, synthetic purple dye.