Limitles_Logo and Name_Vertical turns ideas into businesses with personalized professional coaching. came to me with a vision of a brand refresh where the values of the founder, David Conley, the startup Sherpa, business therapist, and coach rolled into one—stood out to future clients. The goal of is to help build a successful, purpose-driven company. I created a visual identity that had a bold yet Zen feel to it. The logo comes from a script letter “L” for “,” I made it a continuous shape, giving it the endless loop of being “limitless.”