specializes in transforming entrepreneurial concepts into thriving businesses through personalized, expert coaching services. When approached by to refresh their brand, I was inspired by the founder, David Conley’s values, embodying the roles of a startup Sherpa, business therapist, and coach seamlessly. The overarching objective of is to empower individuals in building successful, purpose-driven enterprises. Drawing upon this vision, I crafted a visual identity characterized by a bold yet tranquil aesthetic, resonating with both the dynamism and mindfulness inherent in’ mission. The logo comes from a script letter “L” for “,” I made it a continuous shape, giving it the endless loop of being “limitless.”

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